What we do... & how we do it
If you've made it this far then chances are you feel like you need some assistance with your digital marketing, business planing or software integration.
Maybe sales have slowed down, maybe your social media is looking a little dire, or maybe your website hasn't been updated since John Howard was Prime Minister. Whatever the case we can help.
The problem that many businesses seem to naively overlook with digital marketing is that they are competing in a crowded marketplace. This means that regardless of how good you are at what you do or how great the products you offer are, if you don’t have a substantial online presence in the right places then chances are people won’t be able to find and purchase from your business. And it’s not enough to simply have a website and be putting out content; you need to make sure that you’re developing the right content for the right people and posting it in the right places where it’s most likely to be found.
Ultimately, in this game of digital marketing, the businesses that take the time to understand their ideal clients win. That’s why one of the first things we do here at Unusual Comms is help you identify exactly who the target audience of your digital marketing campaign is. Once we know who we’re talking to we’ll have a much better understanding of how they want to be communicated with, what information they’re looking for, and where they go to find it.
The other thing we see business too easily dismiss is the power of storytelling.
As Seth Godin puts it:
“Marketing is no longer about the stuff you make, but the stories you tell.”
People are hardwired to connect with and remember stories, not a list of products and services, so it’s important to use your online platforms to share the unique story behind your brand and the people involved. The Unusual Team do this by identifying what your “origin story” is and getting to the heart of why you do what you do so that we can share it with the world.
We get that if you’re looking for a digital marketing agency to support you it’s probably because you don't have the time, resources, or inclination to be writing blogs, changing your website copy, updating your LinkedIn profile, or scheduling your Facebook posts. Maybe you’ve even asked receptionists or office assistants to look after your brand’s social media pages in the past and noticed the glaring inconsistencies and lack of effectiveness.
We don’t try to take away the work from your team, or load you up with expensive contracted content writers, our goal is to empower your business, and your team to be the best marketers they can be who deliver real results to your business.