The world of digital marketing is incredibly dynamic and constantly changing, and no area moves faster than social media. There’s constantly new apps emerging, new trending topics, and new rules to follow, so much so that it’s hard to keep up sometimes.
Luckily the Unusual Team make it our mission to be abreast of all things new when it comes to social media and we’ve done the research and got the scoop on this biggest 2020 social media trends for business:
Actually Caring About Your Audience
Social media isn’t new and shiny anymore. Simply being on Facebook or Instagram is not going to earn your business a gold medal and a massive round of applause from your audience. You actually need to be a little bit different and the best way to do that is by earning earning your followers’ trust and proving to them that you actually care about their experiences.
What does this look like? It looks like content that gives and adds value without asking for anything in return. It looks like posts built around communication and not just selling. It looks like inviting feedback and actually making changes based on that feedback. Your customers are the reason you’re still in business so it might be time to put them a little bit higher on the priority ladder.
Using The Power Of Authentic Storytelling
Our brains are hardwired to connect with people and stories, tales of struggle and triumph, obstacles and overcoming. Think about it, nobody can talk about Apple’s story without talking about Steve Job’s story, because the two have become synonymous. Apple used Steve’s story as a way to humanise their brand and connect with their audience and now when we think of the multi-billion dollar brand we think of Steve, his hardships and his eventual success.
Apple isn’t the only brand that can do this. Through social media you can tell the authentic story behind your business and your people in a way that connects with your clients on a personal level and takes your message beyond just selling a product.
Creating Content For Mobile
The majority of our social media surfing is done through apps on our smartphones so that means that any content you create for social media really should be built for mobile users in order to offer the most fluid and seamless experience possible.
We could talk about this all day, in fact we wrote a whole blog on how to incorporate video into your social media content but the point is you need to be doing it. Video is one of the best ways to engage your clients and hold their attention and its popularity is only going to increase in 2020.
Putting The Social Back Into Social Media
Social media was created as a tool for people to interact online and create online communities. Somewhere along the line that ideal got a little bit lost in a mess of advertisement, but if the recent Facebook marketing campaigns have taught us anything it’s that they’re striving to get back to basics and move away from this “spam” image. You should be too.
One of social media’s main goals in your digital marketing strategy should be to help you build a loyal online following and increase engagement, so create posts and content that invite engagement and interaction. Use your page to foster a sense of community that’s built around your brand but focused on your clients.