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How to Create a Digital Marketing Strategy

There are a few things we accept as universal truths here at Unusual Comms: one is that a good day always starts with good coffee, and another is that your business will never reach its marketing goals without a thorough digital marketing strategy.



The Unusual Team has the pleasure of sitting down and working with a lot of different people from many eclectic industries but we’ve never met a single successful business person who told us that they spent their career ‘winging it’. If you want to reach more people, get better brand exposure, and ultimately increase your bottom line, then you need to have a clear marketing plan in place, and you need to stick to it.


Marketing is a marathon, not a sprint. That’s why we think it’s so important to take the time to review your current position and create a solid digital marketing plan for the future. So, because we’re all about helping our clients succeed, we’ve put together some of the easiest and most actionable thing you can do right now to get the ball rolling and start creating your digital marketing strategy.


Get clear about what you want and why.

You’ll never be able to create an effective marketing strategy until you figure out what results you’re hoping for. So, what is it that you want your marketing to achieve and why? Do you want more brand awareness? Social media is a great place to start. Do you want better relationships with your clients? Content marketing is the way to go. Do you want to nurture those leads that are most likely to buy? Use marketing automation to identify your hot leads and personalise content for them.


You need to clearly define the end goal of your digital marketing strategy before you can really decide on a clear plan, because different methods will yield different results in different areas.

Find your platforms.

Once you’ve figured out who, what, when, and why, you can finally decide on the where. Marketing is changing; it’s not as simple as just running ads on TV or the radio.


According to Sheryl Sandberg, COO of Facebook, as of May 2018, over 50 million Small Businesses were using Facebook Pages to connect with their customers. In fact, nowadays there are many successful businesses that only use social media and emails to market their brand.


Create a calendar.

This one’s pretty simple but oh-so-important. You might have a 12-month or even 5-year plan for your business but when it comes to your marketing campaigns you’re going to want to break them down into smaller more manageable chunks.


Use a calendar to mark out your campaigns and be smart about what you run and when. If you sell pool supplies, for example, then winter would be a fantastic time to market your pool heaters, whereas if you ran the same campaign in summer, it probably wouldn’t get much traction.


Create a marketing calendar to follow along with your strategy and stick to it! Don’t get lazy and don’t let yourself get off topic; use your calendar. This calendar will also be invaluable when it comes to sharing and leveraging your content across different channels and mediums.


So now you know where to start you might be raring to get started; you can check out our “7 Steps to Create a Digital Marketing Strategy”. Of course, we know that digital marketing isn’t everyone’s bread and butter, so if you’d like some assistance creating your digital marketing strategy you can schedule your free discovery call with our strategists here.

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