It's all about the (Unusual) content
In a digital marketing sense “Content” is anything you put out online that is directed at an audience.It can be written content (web pages, blogs, articles, social media posts), picture content (infographics, curated photos, logos, posters), video content (interviews, piece to camera, educational videos), or even audio content (podcasts, sound bites). By now you’ve probably got the idea that content can be just about anything, and the type of content creation, or content marketing, you pursue will depend largely on your brand and your ideal target market.The thing many businesses seem to overlook when they are pumping out content is that they are writing to an audience - and usually a very specific one at that. It’s not enough to have content that’s catchy and stuffed full of information, you need to be creating content that is targeted specifically at your ideal client. This is where the Unusual Team can really help. We’ll help you to identify your target audience and figure out what sort of content, style, language, and tone they’re looking for. From here we can assist in content creation for all sorts of projects, such as:
- Website Copy: Your website is so important to your business. Not only is it the only piece of online real estate that you actually own and control, but it’s often the first place potential clients will go to learn more about you and your brand. Like it or not, those visitors will judge your business based on the content they find there. That’s why it’s so important to make sure that your website copy is strong and effectively speaking to your ideal client.
- Blogs / Articles: As a part of your content marketing strategy you want to be putting out regular, value-adding content that keeps people coming back to your website and social media pages, and just generally keeps them interested in the brand. One of the best ways to do this is through a regular blog or article series. These pieces can be as professional or as conversational as you’d like them to be, and the Unusual Team can help you decide on the length, tone, and frequency based on your identified target market. From here we can use your blogs to anchor a monthly newsletter or repurpose them into social media posts.
- Brochures / Collateral: Your marketing collateral needs to be as polished and effective as possible. If you are going to spend the time and money producing brochures, flyers, posters, and the likes, whether they are intended to be digital or print, then it’s always better to get it right the first time around. Unusual Comms can assist with everything from initial strategy, to content creation, layout, and graphic design.