Marketing automation

"Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble."

Ian Schafer

Innovation lies at the heart of marketing automation. These days, many automation platforms provide the ability to make our marketing smarter; by providing the ability to track, test and measure just about every aspect of what you put online.

But don't be fooled into thinking sending an automated newsletter once per month is enough. Your customers are savvier than ever before, and their expectations and standards of what brands they let into their digital lives is getting higher. We can help you meet them where they are and offer the right solution when they're engaged and ready to hear about it. Not before.

By crafting compelling content specifically designed to help your customers, and drip feeding it to their newsfeed over a period of time, you remain relevant and stay top of their mind.

Google identified the "ZMOT" or Zero Moment of Truth (if you haven't already, read the report here) which says online consumers require seven hours and eleven touch points with your brand before they purchase.

A crafted, compelling, automated funnel should not only be non-threatening, but actually helpful in moving your customers along the pathway to purchase from you. Well-designed automation funnels should also nurture existing clients, assist in the recovery of sales about to be abandoned and ensure that important dates in the history of the client with your business are always recognised.

There are a number of marketing automation platforms available for a range of businesses, all at different stages of the automation strategy. The logic may be similar, but the implementation strategy is where the magic happens. Just because you own a Rolls Royce doesn't mean you know how to reverse park it.


We have chosen to certify ourselves in ONTRAPORT, and when paired with our strategy system it can help transform your business far beyond simply sending emails on your behalf.

If you'd like to check out the power that ONTRAPORT can bring to your business check out ONTRAPORT's features.

Want to compare how other marketing automation platforms stack up against ONTRAPORT? See how ONTRAPORT stacks up against competitors.

Want to have a chat about how Unusual Comms can help you bring your marketing into 2018?