Women in business… Part 2

Last week we took a look at female entrepreneurs and the unique challenges facing their entry into the world of business ownership.


This week we continue the conversation with another 2 formidable female entrepreneurs. This time though we speak with 2 women that have started businesses that are outside what could be considered the norm.


My first guest, Elysse Daniels started a company called “Exodus Wear”, the daughter of self employed parents she had decided early on that she never wanted to get into business for herself. Instead Elysse studied marketing at University and was convinced her path lay climbing the ladder within a multi national. However 6 months out of uni she found herself disliking her career choice and wondering what she really wanted to do. As a stop gap measure she asked her parents to take her into the family business, it was after accepting a job to help out a family member of an employee that the entrepreneur bug bit.


Now, 6 years on Elysse has a very successful business, a solid profile as a young entrepreneur and is looking to expand her business internationally. All by designing and making customisable jackets for high schools, dance studio’s and the odd celebrity.


Check out Elysse’s business, Exodus Wear at:



My second guest for the day started her business to solve a problem she had while still working for a large corporate firm. A busy mum trying to juggle work / kids and family Elke was struggling to find reputable contractors to help out with bits and pieces around her home. After lamenting about the issues with her now business partner, the 2 ladies decided to solve the problem by creating their own business.


Urban You is an online portal where time poor professionals can schedule professional service contractors to complete those odd jobs around the house that you just don’t have time to do. The business  has seen enviable growth since it launched around 3 years ago, and the dynamic duo behind the business have recently undergone a complete name change and capital raise to create a business that fits exactly what their clients were asking for.


Elke shares with me the learning she took away from the capital raise, how their idea for the business has morphed over the years and what her philosophy on staff is.


If you would like to know more about Elke or Urban You you can check the website out at:



2 businesses and 2 guests that do not fit your traditional ‘run of the mill’ kind of business model. 2 formidable female entrepreneurs waving the flag for all women in business and inspiring us to keep on our path and keep forging ahead.

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Each week Not Another Business Show is edited and produced by Corporate Podcast Productions. If you’d like to know more about Corporate Podcast Productions you can check the website out at:



Not Another Business Show have partnered with Blubrry for audio hosting and Tracy chooses to use an Apogee microphone.


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