You are who Google says you are. It’s every business owners aim to have your business listed on page one of Google’s search results, and to be a business that people have heard of for all the right reasons. In order to get that to happen you need to engage in some public relations for your business. But how you go about generating publicity for your business can be a little overwhelming when you have not had to do it before.
This week the guests and I talk about the importance of public relations, what it all means and how you can go about generating your own publicity for free or for a very low cost. The guests explain the PR is not just about gaining exposure through mainstream media, for some businesses they may get better traction through networking, writing articles or releasing podcasts. The purpose and intent of any PR activity is as much about releasing good quality content to your audience and positioning yourself as the expert in your field. Well planned and thought out public relations activities will do that for your business, the guests this week share how you can achieve this for your own business.
A big thanks to this week’s guests:
The Publicity Genie Annette Densham
Catriona Pollard from CP Communications
If you enjoy this episode please share it with your friends and your network and consider leaving the show a review on iTunes. It’s super quick, super easy and means that Not Another Business Show will reach a whole new audience of small business owners.