What this means for business is this:
If you remember the song, everything old is new again, you’re probably not of the emerging Millennial Generation. So it makes sense if you continue to communicate with your people (staff or clients) the way you have been for the last 20 years you will lose business.
The millennial market doesn’t enjoy lengthy emails or cope well with extra long blog posts. They need more than a weekly team meeting and a quarterly appraisal. First and foremost, Millennials are looking for a connection, for a place to belong, and for a sense of social justice from their employers and brands.
They thrive on immediate and constant feedback and if you can understand that, they’ll feel you understand them - win win.
If you haven’t already, It’s time for your business and your marketing/comms plan to ‘millennial proof’:
- Become actively involved in relevant social media platforms
- Create a positive change in your local community
- Have a strongly branded presence on the web with regular content updates
- Provide short, frequent communication touch points by video, podcasts, snapchat and others
- Offer ways to enrich the personal development and career of your team members with your business and your brand
Maintaining this level of commitment to your communications and marketing strategy while keeping it focused on building your brand is nothing short of…. Unusual.
We recognise the way people communicate is changing. Look at any business, and you’ll recognise the
changing of the guard is only a matter of when. Baby Boomers are retiring, Gen X is moving up and out,
and our millennial generation will very shortly account for around 50% of our workforce.
It’s time to embrace the unusual and ensure your business is ready to ride the millennial wave.
At Unusual Comms, our business is built upon three significant pillars of business assistance:
"The company without a strategy is willing to try anything."
― Michael Porter
At its core, Unusual Comms will assist your business to identify, design and determine overarching workable strategy. Everything else we do is created looking through the prism of the required results.
Our strategy design days are a deep dive into exploring all aspects of your business. From who you are currently communicating with and how we track your customer's journey, to identify gaps and opportunities to market. These strategy design days form the starting point of our mission together from which we can create the goals and the roadmap on how to take the business from point A to point B.
“Content is king, but marketing is queen, and runs the household.”
― Gary Vaynerchuk
The business of creating content comes down to better understanding the market and the types of people you wish to communicate with. Just like children, adults take on and absorb information in different ways. Some like to read, others prefer to listen, some are visual adopters, while the final group want to touch and feel to learn.
At Unusual Comms, we believe it’s essential that you're able to meet your clients communication preferences where they are, and to provide a range of communications styles to accommodate everyone’s learning style. That’s why we offer our clients:
- Social media scripting and scheduling
- Blog writing
- Website and brochure copy
- Podcast creation
- Scripting for video
“To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.”
― John Caldwell
The missing piece to any smart business owners marketing and communications puzzle these days is to have human centered automation in place to ensure constant contact with your clients.
Knowing when, where and how to reach your customers can be a time-consuming exercise. Unusual Comms is a certified ONTRAPORT agency. This means we know how to take the hassle out of digital automation.
We set your business set up within the ONTRAPORT automation platform, to help deliver your compelling content your clients want to hear and then monitor engagement around your campaigns to ensure they’re generating the interest, leads and the sales.